Rapid growth in elderly population fuels home care market place.
Like clean tech, aging and senior care are huge challenges – and the sector is ready for disruption. Our guest on Emend Vision is Rustam Sengupta. He runs a mission-driven company that helps people find safe, validated and trained people in our communities to care for the elderly.
Because care-givers take care of grocery shopping, cooking, cleaning and hospital visits, the platform helps families save money without sacrificing care.
Mr Sengupta has just completed a successful pilot project and now is ready to scale across Canada.
“We do background checks, reference checks and take into account the social footprint of our care-givers and we have a rich training program. This helps keep the cost down and helps us find the right people in the community to help out”.